Corporate

Theatre
of Imagination

Assignment

How does one open the minds to new beginnings, of a company that has been successfully executed a strategy for two decennia? The Theatre of Imagination was about provoking the creativity that lies within us all.

Disciplines

  • Concept & Story
  • Music Composition
  • Performing Arts
  • Choreography
  • Costume Design & Make-up
  • Prop Design
  • Special Effects
  • Show & Stage Specials

Commissioned by

  • MCI Amsterdam

Location

  • Amsterdam, The Netherlands

The Theatre of Imagination was open for one night only. A place where the audience could wander, be amazed and enter the unknown. This corporate festival was a playground full of wondrous decor, entertainment and unexpected twists and turns.

Over time people gradually lose interest in the capacity for wonder. This was the concept that led to a corporate festival for 8.500 people. A theme that was wildly inspiring and offered creative freedom. An international audience became the seekers of the lost imagination through interactivity, unexpected sights and unapologetic dancing.

An unforgettable entrance. When creating a world, a bubble beyond regular life – we figured should start with a bang. There is no easing into it. As a child starts to play the piano – it gently floats up into the air. Fireworks, smoke, confetti and lots of madness introduced the audience to this corporate festival.

A dreamy setting

Seekers of lost imagination, A child’s innocence and limitless possibilities.

The audience as an ocean. Lights dim low, lasers turn blue, the fog gently makes its way and the audience turns silent. With a dreamy whisper of a melody, a boat with two passengers enters the venue like an orb in the night. Their journey from the audience to the stage represents the adventure for the lost imagination. As they sail over the audience, the world slowly changes. Ready for the next stage of this exploration.

“For this dreamy moment, we created custom music that would fit the nightly ocean sail. The boat was created to not look like a regular wooden boat, but something unique that lit up the dark that fell in the venue.”
Koen Colmbijn — Creative Producer

Touch of adrenaline

Working from great heights, such as a hot air balloon and lifting piano’s up.

Imagine riding a hot air balloon. Not safely within the basket, but right on top of it. Floating towards the centre of the stage to slowly cue towards the final spectacle of the evening. As the stage starts to wind up, increasing the suspension – a switch is flicked. All eyes are up. An extravaganza of confetti, balloons and music unleashes on the partying audience. A moment to never forget.

Your corporate live show

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