Corporate

BOD Dinner
Prosperity in Partnership

Assignment

For an exclusive Board of Directors Dinner in Beijing, our creative studio brought four captivating show moments to life, an experience designed to celebrate true Chinese heritage and culture.

Disciplines

  • Concept / Rationale
  • Creative Direction
  • Storyboarding
  • Performing Arts
  • Music Composition
  • Project Management

Commissioned by

  • MCI The Netherlands

Location

  • Beijing, China

How do you bring music, culture, and meaning together in one evening? With Prosperity in Partnership, we created an unforgettable dinner that celebrated Chinese heritage and global artistry.

Inspired by the ancient concept of the Four Noblemen, the show translated four seasons and four virtues into a seamless musical journey. Through world-renowned musicians, original compositions, and reinterpretations of classical masterpieces, guests were carried from the stillness of winter to the warmth of autumn. Each season offered its own story, its own emotional landscape, and its own cultural reflection, an experience that connected tradition, and the spirit of partnership.

Winter – The Silk Road

The evening opened with the Chinese National Traditional Orchestra, performing a piece inspired by the Silk Road, a symbolic starting point where cultures have met for centuries.

The composition, crafted from traditional Chinese instruments, set the foundation for the evening: a celebration of collaboration, connection, and cultural exchange.

Watching the musicians from different worlds come together was breathtaking, a true celebration of cultural exchange.

Spring – A Rising Virtuoso

Spring stands for
growth and promise.

To bring this to life the National Centre for Performing Arts Orchestra accompanied prodigy violinist Leia Zhu, whose emotional performance captured the season’s spirit. Together, we created a unique interpretation of two classical masterpieces.

Summer – Energy in Full Bloom

In summer,
everything comes alive.

Which resulted in a remarkable collaboration as the two national orchestras joined forces in a spectacular rendition of Vivaldi’s Summer. Our team created an original composition, bringing this season to life with energy, virtuosity, and world-class synergy.

"A unique evening where world-renowned musicians reimagined the classics for a modern celebration of heritage."

Autumn – A Voice from the Middle East

The final act brought warmth and depth. Internationally acclaimed mezzo-soprano Farrah el Dibany evoked the richness of autumn with a performance that intertwined Middle Eastern traditions with orchestral grandeur.

The interpretation included a reimagining of the world-famous music of Umm Kulthum, closing the journey with emotion, reflection, and beauty.

"Behind the scenes, as on stage, the spirit of collaboration and creative trust came alive."

Behind the Scenes

A show of this scale doesn’t happen overnight.

From rehearsals in the stunning National Opera House in Beijing to backstage moments where musicians from different worlds connected, behind the curtain, just as much was unfolding. Prosperity in Partnership was not just a performance; it was a story of cultural exchange and creative trust.

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