After four years, Heineken® revived the Global Draught Championship, bringing the world’s top bartenders to Amsterdam for an intense, high-energy showdown.
The Heineken® Global Draught Championship made a triumphant return, uniting the world’s best bartenders for a tailor-made experience in Amsterdam.
Our creative studio designed and produced an immersive experience that went beyond the competition, it was a celebration of craft, precision, and Heineken’s commitment to excellence. By transforming bartending into an art form, the event reinforced Heineken’s status as a premium beer brand, leaving a lasting impression on competitors and guests alike.
‘We can train bartenders, but we also want consumers to recognize a perfectly-poured Heineken.’
Upon entering the battleground, guests and contestants walk through Legends Lane, a tribute to the competitors. From the very first moment, they are recognized as the legends of the night. This is where it all begins.
“I am incredibly grateful for this opportunity and proud to have represented the region on the global stage. This win is not just mine — it is a reflection of everyone who supported me through the Star Academy programme."Winner Jason Dennis Dcruz from Kuala Lumpur
Cheers to craftsmanship, passion, and the perfect pour!
Inside the arena, the Ringmaster set the energy, driving the competition as bartenders showcased their skills. Meanwhile, the Green Room buzzed with adrenaline, where contestants refined their techniques, prepared for their moment in the spotlight, and broke down the night with our raving reporter.
Then, the grand finale. With a perfectly timed crescendo of sound and visuals, we counted down to the crowning of the champion. The first Heineken® Global Draught Champion in four years was celebrated in true Heineken® style, loud, proud, and unforgettable.
Let us discover the essence of your event and your custom dream castle will take shape right in front of your eyes. From creation to show production, all handled with care.
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