The Digital Detox experience at Heineken Offline Festival encouraged guests to disconnect from their phones and embrace the moment, reflecting the Boring Phone campaign.
As guests entered, they first experienced the Digital Detox, a space where they were invited to leave their phones behind.
For the Heineken Offline Festival, we created a unique experience that set the tone before guests even stepped onto the festival grounds. The event, centered around Heineken’s Boring Phone campaign, encouraged people to put down their smartphones and embrace the present moment. As guests entered, they first experienced the Digital Detox, a space where they were invited to leave their phones behind. Upon stepping out, they received a sticker for their mobile, reminding them to be present, be in the moment.
There’s more to social life when there’s less on your phone.
This activation embodied the campaign’s message: there’s more to life when we spend less time on our phones. The Boring Phone campaign underscories Heineken’s Culture Pulse strategy, reminding us all that meaningful moments happen when we disconnect from screens and reconnect with the people around us.
Smartphones are too interesting for social life. They distract us from what’s in front of us, our friends. That’s why you need a boring one.Employee Heineken
Let us discover the essence of your event and your custom dream castle will take shape right in front of your eyes. From creation to show production, all handled with care.
26 Shows with over 25M+ vistors across 18 different countries.
Project Playground was more than just an experience; it was a networking extravaganza with a dual purpose. Organized by five big names from the industry, it aimed to connect with the audience for both new - and recurring business opportunities all the while showcasing their offerings centered around the three major themes.
After four years, Heineken® revived the Global Draught Championship, bringing the world’s top bartenders to Amsterdam for an intense, high-energy showdown.
For an exclusive corporate dinner at Marina Bay Sands, Singapore, our creative studio brought three captivating show moments to life, blending Singaporean and Arabic cultures.
Looking for more?