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Branded

Volvo
Ocean Race

Assignment

Create and execute a live experience for the official Volvo Ocean Race 2018 press announcement, and communicate its finish destination: The Hague.

Disciplines

  • Concept & Story
  • Music Composition
  • Performing Arts
  • Video design
  • Prop Design
  • Show Control
  • Show Crew

Commissioned by

  • Gemeente Den Haag

Location

  • Scheveningen, The Netherlands

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Branded events

In 2016 we designed the official Volvo Ocean Race press conference. The show started with an 8 year old’s school presentation about his heroes: the sailors of the Volvo Ocean Race. He quickly found out that one his heroes had a surprise: the finishing city would be The Hague.

Being invited by the City of The Hague to create the official press announcement, we started by researching the core values of both the brand of the Volvo Ocean Race, as well as the city’s. We found that Volvo embodied the same core values, or principles, as The Hague: Strength, Innovation, Design, Safety, Environmental and Endurance.

To emphasise why the choice for the final port city was such a fitting one, we used video content to show that every principle, was, and still is, deeply embodied in The Hague. By doing so, we connected the brand of the city with the brand of Volvo and the Volvo Ocean Race. For each value that passed, a banner rolled down and locked the word itself, creating the stage design for the final announcement.

Show atmosphere

Adding theatre to a press announcement attracts attention.

A highlight for sailing fans in the Netherlands, the Volvo Ocean Race. The Ocean Race is a yacht race around the world, held every three or four years since 1973. Sailing for twenty days throughout the whole world: it is an enormous journey with many challenges. Known as the longest and toughest sailing competition in the world and for the first time ever the race ended in The Hague, Netherlands.

Start with surprise, build up tension and connect the message at the apotheosis.
Koen Colmbijn - Creative Producer

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